Coffee House
Building a distinctive online presence that reflects an artisanal brand's unique personality.
The Challenge
- •A boutique coffee roaster with loyal local customers wanted to expand online but their generic e-commerce platform failed to capture their unique brand
- •68% cart abandonment rate due to confusing product customization for roast levels, grind sizes, and quantities
- •Clunky checkout process frustrating customers and preventing conversions
- •Customer service overwhelmed with order status inquiries due to lack of tracking capabilities
Our Solution
- •Created a custom platform with a nostalgic MS-DOS aesthetic that targets their customer base
- •Integrated Stripe for smooth, secure payment processing without friction
- •Implemented comprehensive order tracking with automated notifications to keep customers informed
- •Designed fully responsive experience ensuring seamless shopping across all devices
Results & Impact
245%
Increase in online revenue
53%
Reduction in cart abandonment
10+ hrs
Saved on order processing
Technologies Used
Next.js
Express
Node.js
MongoDB
Stripe
Docker
AWS